How we Decide
What you think you know about thinking is wrong
Jonah Lehler addresses how we make decisions on a neuron level. Much more interesting than I’d expected. In the Sample first chapter, he relates decision making to the instant decisions required of a successful quarterback.
An interesting read.
From his personal blog, Jonah Lehler interviewing himself:
Q: Why did you want to write a book about decision-making?
A: It all began with Cheerios. I’m an incredibly indecisive person. There I was, aimlessly wandering the cereal aisle of the supermarket, trying to choose between the apple-cinnamon and honey-nut varieties. It was an embarrassing waste of time and yet it happened to me all the time. Eventually, I decided that enough was enough: I needed to understand what was happening inside my brain as I contemplated my breakfast options. I soon realized, of course, that this new science of decision-making had implications far grander than Cheerios.